And now for something completely different … Jack Daniel’s American Single Malt Whiskey.

The iconic American whiskey brand just launched its first permanent expression crafted from 100% malted barley. 

Jack Daniel’s American Single Malt will come in a 1-liter size packaging, clock in at 90 proof, and have a suggested retail price of $99.99, available now exclusively in select duty-free retail locations across the globe.

Jack Daniel’s American Single Malt is the latest innovation from the distillery, but it’s been in the works for nearly a decade. It features a 100% malted barley mash bill that is ground, fermented and distilled in Lynchburg, Tennessee. 

The specially-made whiskey is charcoal mellowed and then aged in new, charred American oak barrels before being finished in Oloroso Sherry Casks.

“When we began experimenting with a 100-percent malt grain bill back in 2012, we knew it would be critical to put our own stamp on timeless Single Malt traditions and craft something that was uniquely Jack Daniel’s,” said Master Distiller Chris Fletcher. “There was a lot of excitement surrounding our limited edition American Single Malt Special Release last year, and we are thrilled to now offer Jack Daniel’s American Single Malt to our friends around the world.”

He described Jack Daniel’s American Single Malt as a rich and complex whiskey with aromas of soft oak, fruit and cocoa and notes of dark chocolate-covered nuts and berries. It has a subtle, sweet Oloroso Sherry finish. 

The whiskey’s distinctive packaging features a cork stopper and an embossed distillery stamp of America’s First Registered Distillery.

To commemorate the launch, Jack Daniel’s will host more than 40 activations at airports across the globe, reaching an estimated 13 million shoppers and offering 60,000 tastings.

For more information and to find a bottle, check out www.jackdaniels.com.

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