Sips & Sites & Bites

Desperately needed in the spirits market today, a new pioneer marketplace recently debuted enabling wine and whiskey enthusiasts to curate a rare, luxury collection.

BAXUS just launched its whiskey and wines marketplace, backed by whisky industry insiders, and it seeks to redefine how people engage with rare, vintage wine and spirits. 

In a statement from BAXUS, officials noted that they’ve harnessed the power of blockchain technology to give users proof of ownership, authentication, and a safe storage solution, ensuring complete peace of mind for every transaction. 

So far, BAXUS has traded more than $20 million in whiskey, fueling investor interest in the category. 

BAXUS was founded by Todd Wiesel, a whisky investor and trader who launched his own whiskey fund while studying computer science and database building at Columbia University. 

In the prepared statement, Wiesel said he launched BAXUS to create the pioneer secondary marketplace that connects thousands of wine and spirits enthusiasts worldwide, opening access and opportunity to rare, vintage liquids. 

Today, BAXUS holds a few of the rarest bottles in the world, including dozens of Pre-Prohibition bourbons, Yamazaki 55, and complete sets of Lenell’s Red Hook Rye. 

“The god of wine and spirits is Baccus. So, BAXUS was born, which is the ‘tech-friendly’ version of the name,” Wiesel said. “Internationally, bottles represent memories and evoke nostalgia for millions of people. At BAXUS, giving wines and spirits collectors and investors a place to participate in the market, when they otherwise wouldn’t have because of opaque pricing conditions, infrequent auctions, high fees, complicated legal framework around alcoholic beverages, and many other reasons.”

He said BAXUS helps solve these problems through a trusted third-party responsible for custody and authentication, allowing institutions and individuals to digitally transact around the globe.

In the coming year, BAXUS looks to grow its technology team, with a focus on machine learning and computer vision to further accelerate the company’s pricing data collection and data sales operations. 

BAXUS also plans to open an experiential events space, where partner brands will have the opportunity to host exclusive, private tastings with VIP members. 

For more information, check out www.baxus.co.