Sports is king in Texas, and whiskey is fast becoming the darling prince. For Garrison Brothers, Texas’ first legal bourbon distillery, a new partnership with the San Antonio Spurs and the Frost Bank Center brings attention to both.
The multi-year deal, which includes Garrison Brothers named an Official Partner of the San Antonio Spurs, will see the basketball team’s Frost Bank Center sporting a new namesake bar, Garrison Brothers Bourbon Bar, in the north side of the Frost Club.
The new bar is open to all Spurs fans and concert attendees of the legal drinking age and features three Garrison Brothers bourbon expressions and seasonal cocktails on tap. Garrison Brothers began service at the Frost Bank Center officially on Oct. 16th. The fully branded bar will be completed in late 2023.
“The legacy of the San Antonio Spurs is unparalleled, and to be a part of their journey at the Frost Bank Center is an honor for Garrison Brothers Distillery,” said Rob Cordes of Garrison Brothers. “With our Garrison Brothers bourbon, we aim to elevate the fan experience, blending the best of Texas tradition and innovation.”
Garrison Brothers was recently named as 2023 Distillery of the Year by the American Distilling Institute. Founded in 2006, located in Hye, Texas, the distillery is open for tours and special events, and sits on a 100-acre working cattle ranch in Texas’ Hill Country.
“Both the Spurs and Garrison Brothers share a long history in Texas, providing unforgettable experiences to our customers and fans for decades,” said Katrina Palanca, Vice President of Global Partnerships at Spurs Sports & Entertainment. “As San Antonio’s premier entertainment destination, we’re proud to align with a partner like Garrison Brothers that provides an excellent product with a rich history. The Garrison Brothers Bourbon Bar will elevate the in-arena experience for Frost Bank Center attendees, and we can’t wait for them to enjoy these new offerings.”
For more information, check out www.garrisonbros.com or follow @garrisonbros.
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