Sips & Sites & Bites

It’s beginning to look a lot like Michael Bublé’s season, and the grammy winning artist recently announced he’s lending his cache to a new whiskey brand, Fraser & Thompson.

Bublé joins his friend and award-winning Master Distiller and Blender Paul Cirka to craft this new expression. It’s a plan that’s three years in the making, according to the duo.

A statement from the new whiskey brand, with tongue-in-cheek, noted that Bublé took to social media to share the news, “as if a project three years in the making could come together with just the push of a button. The plan is to support the brand with an integrated marketing campaign to be announced soon, assuming Michael has enough time within his schedule of touring, squeezing in a mid-day nap, and knotting the perfect bow tie (it’s harder than it looks).”

Their new, North American whiskey, came to market by way of spirits incubator WES Brands, which blends and bottles Canadian whiskies with Kentucky bourbon, in Bardstown, Kentucky.

In his most recent statement, Bublé said, “I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia … when I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it. For the last three years, we worked together to perfect a whiskey blend that is equally elegant and approachable. We can’t wait to pour you a glass!”

The creative blending process curated by Master Distiller and Blender Paul Cirka, co-founder of the brand with Bublé, sets Fraser & Thompson apart.

He hand-selected aged liquid to blend into an inviting whiskey, with sweet fig and blood orange on the nose, and a subtle finish of caramel, vanilla, and a hint of spice.

“Michael and I bonded over our shared passion for whisky, and wanted to create a blend that was flavorful but more light-hearted than the category at large can be known for,” Cirka said. “We stumbled upon creating something new for the category, a blended North American whisky.”

Fraser & Thompson North American Whiskey is blended and bottled by Heaven Hill in Bardstown, Kentucky. The whiskey clocks in at 42% ABV and is available in limited quantities in the U.S. and select international markets, including Canada, for $29.99, as well as on ReserveBar.
 
For more information, check out www.FraserandThompsonWhiskey.com, @FraserandThompsonWhiskey on Instagram.