Sips & Sites & Bites

Catalyst Spirits’ Howler Head, a unique premium banana-flavored Kentucky Straight Bourbon Whiskey joined mixed martial arts organization UFC on their first charitable initiative in collaboration with Jared Allen’s Homes for Wounded Warriors.

In this collaboration, Howler Head will introduce a special edition “Howler Head for Heroes” bottle, with $1 from each sale supporting JAH4WW’s efforts to provide housing for veterans wounded in Iraq and Afghanistan. This limited-edition bottle marks the beginning of an annual series from Howler Head, with a portion of proceeds benefiting various veteran-focused nonprofits.

“I deeply admire our military, law enforcement, and first responders, so partnering with organizations that support veterans is incredibly meaningful to us,” said Dana White, president and CEO of UFC.

The campaign will be promoted across UFC Pay-Per-View broadcasts and digital platforms, including UFC and Howler Head’s social media, reaching a combined audience of over 270 million worldwide.

“As a longtime partner of UFC, we are thrilled to team up with Howler Head for this initiative, raising awareness and funds to aid veterans in need,” said Alex Karalexis, executive director of JAH4WW. “The contributions will help provide specially adapted homes that make a real difference in the lives of our wounded warriors.”

Jared Allen’s Homes for Wounded Warriors is a nonprofit dedicated to constructing mortgage-free, accessible homes for US veterans injured in combat, with each home tailored to meet the individual needs of the veteran. Since its inception, JAH4WW has completed 23 homes across the country, with six more currently in progress.

The “Howler Head for Heroes” limited edition bottle will debut on June 28 at UFC X, part of the 12th Annual UFC International Fight Week, and will be available for purchase exclusively online at www.howlerhead.com for $29.99. This online-only offer includes a complimentary Howler Head Cocktail book for the first 400 buyers.

Established by Dana White in 2020, Howler Head became UFC’s first Official Flavored Bourbon Whiskey Partner in 2021. For more information, check out www.howlerhead.com.