Sips & Sites & Bites

The findings from Sovos’ 2024 Direct-to-Consumer Spirits Shipping Report reveal a striking disconnect between consumer demand and existing shipping laws for craft spirits.

With 85% of regular craft spirits drinkers advocating for the ability to purchase these products directly, it’s clear that the current regulations are outdated and insufficient.

Despite the evident enthusiasm for craft spirits, only nine states, along with Washington, D.C., allow direct-to-consumer shipping. This restrictive framework not only stifles consumer choice but also hampers the growth of an industry eager to connect with its audience. The report underscores that a majority of Americans want to see these laws modernized, echoing the successful direct-to-consumer wine market model.

Craft distillers are facing challenges that go beyond simple consumer preferences; they are grappling with lost revenue opportunities as enthusiastic customers are left wanting.

When nearly three-quarters of regular craft spirits drinkers express frustration over the unavailability of sought-after products, it signals a pressing need for legislative change.

As the data indicates, when consumers can buy directly, they are more likely to seek those brands in retail settings … creating a win-win for both producers and consumers.

Margie A.S. Lehrman, CEO of the American Craft Spirits Association, recently pointed out that consumers increasingly desire convenience and choice. States must respond by reforming regulations to support this vibrant industry.

The craft spirits market is at a crossroads, and without modernized shipping laws, it risks stagnation in a landscape ripe for innovation and growth.

In light of these findings, it’s imperative for lawmakers to recognize the demand for direct access to craft spirits. The time for reform is now, and we need to align regulations with consumer desires and provide the craft spirits industry the opportunity to flourish.