Sips & Sites & Bites

In a match made in Texas heaven, the Houston Texans recently announced a multi-year partnership with one of the Lone Star State’s most iconic whiskey makers: TX Whiskey.

From the field to the bar, the Texans are tipping their cap to this award-winning distillery in a collaboration that blends passion, culture, and, of course, some smooth, bold whiskey.

A Toast to Texas Values

TX Whiskey revealed the news that it’s now an official partner of the Houston Texans just a few days ago, and this partnership isn’t just about mixing business and sports … it’s about celebrating what it means to be Texan.

Through its new “Tip of the Cap” campaign, TX Whiskey is putting the spotlight on the very values that make Texas: courage, generosity, and loyalty. “We’re proud to tip our cap to the Texans organization, a team that embodies the same Texas spirit we pour into every bottle of TX Whiskey,” said Ronald Harrison, TX Whiskey’s brand manager.

TX Whiskey at NRG Stadium

Fans of both football and whiskey will have plenty to cheer about this season, as TX Whiskey’s signature products will be available throughout NRG Stadium, giving fans the chance to sip on some of the finest spirits Texas has to offer.

Whether you’re grabbing a drink at one of the stadium’s bars, chilling in the suite-level Luxe Lounge, or enjoying the custom-branded TX Tavern, you’ll be able to enjoy the smooth, bold flavors of TX Blended Whiskey and TX Straight Bourbon while cheering on the Texans.

But the fun doesn’t stop there. TX Whiskey will be hosting tailgates throughout the season, where fans can come together, show their Texas pride, and sample the brand’s range of innovative whiskey expressions.

A Storied History of Innovation

TX Whiskey isn’t just another distillery, it’s a Texas success story that began in 2010 when founders Leonard Firestone and Troy Robertson set out to create something truly special. Today, TX Whiskey calls Whiskey Ranch in Fort Worth home, where the distillery sits on 112 acres of historic land, once a golf course and now one of the largest whiskey distilleries in the state.

Known for its innovative approach, TX Whiskey was the first distillery to use a proprietary combination of grains, yeast, and barrel toasting techniques to create a truly unique flavor profile. It didn’t take long for the whiskey to make a mark in the industry, earning “Double Gold” and “Best American Craft Whiskey” honors at the 2013 San Francisco World Spirits Competition.

To learn more about TX Whiskey’s products and find out where to grab a bottle, check out TX Whiskey’s website.