Sips & Sites & Bites

In a world where the classics reign supreme, where distilleries often hark back to the dust of Prohibition or the rustic charm of the Old West, Lasso Motel Whiskey stands apart.

A product that doesn’t just aim to capture the essence of a bygone era, but rather reinterprets it with audacity and flair. It’s the whiskey for the ones who don’t just want to be a part of history, they want to rewrite it.

Debuting in select markets across Texas, Florida, and soon available nationwide via Seelbach’s, Lasso Motel Whiskey comes with a pedigree that demands attention. It’s the latest creation of Devin Odell, a veteran of the spirits world whose portfolio, Dynasty Spirits, is already the third-largest producer of spirits in Texas. And now, with Lasso Motel, Odell brings something truly special to the table.

This isn’t just another bourbon. Lasso Motel Whiskey is a fusion of meticulous craftsmanship and experimental flair, showcasing an extensive lineup of cask-finished varieties, from the familiar to the exotic.

There’s the rich, sherried warmth of the Sherry cask, the smooth sophistication of Cognac, and the intriguing allure of Mizunara oak, a nod to Japan’s whiskey tradition. Add to that finishes like Port, Tokaji, and Naranja, and you get a lineup that feels as global as it does American.

Each bottle of Lasso Motel Whiskey sits at a sturdy 100 proof (50% ABV), bottled in a handsome 750ml decanter, with pricing ranging from $44.99 for the 4-Year Kentucky Straight Whiskey, up to $129.99 for the 18-Year American Straight Whiskey. But it’s not just about the numbers. It’s the character, the spirit. The 10-Year Single Barrel Rye, cask-strength and 121 proof, is a powerhouse in every sense of the word.

A Story That’s More Than Just Whiskey

The origins of Lasso Motel Whiskey are as unique as the drink itself. Odell’s inspiration came from the Belmont Hotel, a historic Dallas landmark that once served as a hub for rock stars, artists, and other creative spirits. Think of it as a faded, yet fiercely iconic, version of the Chateau Marmont in LA. It’s a place where history and untamed hedonism collided, and it’s that raw energy that Odell sought to bottle with Lasso Motel.

“There’s a romance to that untamed spirit,” Odell says. “It’s not just about the whiskey; it’s about the people, the place, and the moments that get shared. Lasso Motel isn’t simply a reflection of whiskey … it’s a reflection of the times, the people, and the stories that have come before.”

And it shows. The whiskey’s design pays homage to the history of the Belmont with a heavy-grade glass decanter and a paperweight cork that exudes both luxury and rebellion. This is whiskey you can proudly display on your shelf, and you can expect it to be the centerpiece of conversation when it’s poured.

Cask-Finished Innovation

What sets Lasso Motel apart from its competitors isn’t just the striking packaging or the rich heritage. It’s the finishes. Whiskey aficionados know that the last few months spent in a well-chosen cask can transform a good whiskey into something extraordinary. With finishes like Amburana (a rare Brazilian wood), and Rose (think sweet, floral notes), Lasso Motel is pushing boundaries in the best possible way.

For example, the Tokaji finish adds a fruity sweetness that pairs perfectly with the backbone of a solid Kentucky whiskey. Similarly, the Naranja finish brings an inviting citrus zest that plays beautifully against the caramel and spice of the whiskey’s base. It’s this level of experimentation that shows Lasso Motel isn’t content to merely follow trends—it’s here to set them.

And while some cask finishes can be overly bold or experimental to the point of distraction, Lasso Motel strikes a careful balance. Every bottle invites curiosity, but none of them overstay their welcome. They are, after all, 100-proof whiskeys, built for those who appreciate power without excess.

The Whiskey of Tomorrow, Today

As a product of Dynasty Spirits, Lasso Motel is born out of innovation and a commitment to high-quality craftsmanship. Odell’s ambition is clear: Lasso Motel isn’t just about being a good whiskey; it’s about creating an experience, one that evolves over time, offering both consistency and surprise.

“This is the beginning of something bigger,” Odell says. “We want to continue to offer unique cask finishes, new aged expressions, and experiences that feel exclusive yet accessible to both connoisseurs and casual whiskey drinkers alike.”

Lasso Motel Whiskey has already set its sights on expanding both its reach and its lineup. With a distribution partnership with Green Light Distribution, a Texas powerhouse, and plans for exclusive events and collaborations with bourbon clubs and industry thought leaders, it’s clear this is only the start of something significant.

The Bottom Line

Lasso Motel Whiskey is a drink made for the discerning, for those who appreciate the art of fine spirits but also seek something with a bit more personality. It’s not about nostalgia, it’s about embracing the spirit of the moment and blending it with timeless craftsmanship. From the bold cask finishes to the distinct design, this is whiskey that refuses to be ignored.

For those in the know, Lasso Motel isn’t just a brand, it’s a statement. And for those who like their whiskey with a little more edge, a little more story, and a lot more flavor, it’s a bottle you’ll want to make room for on your bar.