Sips & Sites & Bites

If you’re a tequila lover, you know that good tequila is more than just a drink, it’s an experience. And Trulussó? Well, it’s an experience that takes you on a journey, from the rugged mountains of Jalisco, Mexico, to your glass.

This new premium tequila brand, which just hit the market, is all about craftsmanship, tradition, and a whole lot of determination. Whether you’re sipping it straight or mixing it into your favorite cocktail, Trulussó’s three expressions … Blanco, Reposado, and Añejo … elevate your tequila game.

A story of passion, tradition, and craft

Trulussó’s story starts in 2021 when co-founders Jay Mackey and Corey Millionz teamed up to launch The Trulussó Group. Their mission? To create a luxury brand that honors the deep roots of tequila while pushing the boundaries of what this spirit can be.

After a year of deep dives into the world of tequila, the duo partnered with the legendary Feliciano Vivanco distillery in Jalisco, Mexico, which has been a fixture in the region for generations. The distillery is a family-run operation that’s been crafting tequila for more than five generations … talk about a place steeped in tradition.

By 2023, they brought on a third co-founder, Micah McDonald, to help round out their vision. Together, they created Trulussó, tequila made by master tequileros with decades of expertise and an eye for quality.

The Tequila: A sip of excellence

Trulussó is not your average tequila. Each of the three expressions was designed to showcase the artistry and heritage of tequila-making, while still delivering something fresh and exciting.

• Trulussó Blanco: This one’s a game-changer if you’re looking for a sipping tequila. Fresh and vibrant, the Blanco brings together the pure essence of agave with notes of vanilla, guava, orange, honey, and a touch of mint. If you’ve ever had a tequila that left you wanting more, this is it. It’s double-distilled, offering a smooth and clean profile that’s perfect for those who like to enjoy their tequila neat or on the rocks. Price? $129 for a 750ml bottle. Worth it? Absolutely.
• Trulussó Reposado: If you’re a fan of a more rounded, rich flavor, the Reposado should be your go-to. Aged for eight months in American white oak barrels, this expression has a gorgeous amber hue and a flavor profile that’s both smooth and complex. You’ll get hints of caramel, vanilla, sweet orange, and dried fruit—perfect for those who appreciate a tequila that’s as sophisticated as it is easy to sip. Price? $149.
• Trulussó Añejo: The Añejo is the crown jewel of the portfolio. Aged for 18 months in French oak barrels, this full-bodied tequila is perfect for connoisseurs who appreciate depth and complexity in every sip. With tasting notes of agave, green apple, and hazelnut, it’s a luxurious, refined tequila that feels like a celebration in every pour. Price tag? $179.

Design that speaks for itself

Now, let’s talk about the bottles. These aren’t just containers … they’re works of art. Each bottle is tall and sleek, designed to be as much a statement piece as a vessel for your tequila. Whether you go with the White, Black, or Agave Blue, the decanter-style bottles are all about sophistication. The signature “T” logo and agave emblem on the back are a nod to the craftsmanship inside, and honestly, they make these bottles feel like trophies on your bar.

Where to find it

Ready to try it for yourself? You can grab a bottle of Trulussó online at https://trulusso.com, and soon, it will be popping up in premium liquor stores and high-end bars and restaurants. Keep an eye on it, this tequila is about to make waves.