Sips & Sites & Bites

If your idea of a perfect evening involves sipping a bold cabernet while scrolling vintage Rolexes … or maybe you just enjoy a beautifully crafted cocktail show … there’s a new streaming channel you’ll want to check out.

Cannella Media has just launched Wine, Watches & Whiskey, a FAST (that’s Free Ad-Supported Streaming TV) channel now available on Roku and Amazon Fire. True to its name, the channel is a curated mix of all things refined, wine, spirits, and timeless luxury goods, with more platforms on the way soon.

FAST channels are having a moment, quietly reshaping how people watch TV. Unlike cable, they’re free, easy to access, and hyper-focused on specific interests. And while most of these channels cater to genres like true crime or cooking, Wine, Watches & Whiskey is carving out something a little more indulgent. Think of it as your on-demand escape into the finer things, without the gatekeeping.

Behind the scenes is Cannella Media, a company with a long history in direct-to-consumer storytelling, and more recently, niche streaming. After their successful launch of RVTV (a channel for road trip and outdoor lovers), they saw an opening in the luxury lifestyle space and jumped in with both feet.

“We’re not just throwing pretty things on screen,” says Jennifer Dadesho, who heads up content and sponsorships. “This channel is about curated stories that connect people to their passions, whether that’s a sommelier breaking down the science of terroir, or a deep dive into watchmaking traditions.”

There’s a strong editorial vibe here … expert-led programming, original series, and a focus on authenticity. Contributors are drawn from the world of wine, spirits, and luxury goods, so the content feels less like marketing and more like a well-poured conversation.

While it’s a win for viewers who like their downtime with a splash of sophistication, it’s also opening doors for brands looking to reach this audience without the usual clutter. The format allows for subtle storytelling and product features that feel organic, not interruptive.

Bottom line: Wine, Watches & Whiskey isn’t just about luxury. It’s about slowing down, tuning in, and discovering something exceptional … without spending a dime.