Tequila’s been around a long time … but every so often, someone new comes along and reminds you there’s still room to be surprised. That’s kind of the vibe with El Jet, a just-launched tequila brand that blends old-school craftsmanship from Jalisco with a fresh perspective rooted in Grand Junction, Colorado.
El Jet comes in three expressions, Blanco, Reposado, and Añejo. And while it’s firmly grounded in tradition (we’re talking 100% Blue Weber Agave and generations of know-how), there’s a noticeable sense of playfulness and experimentation happening here. Each tequila is made in Mexico at a family-owned distillery led by Miss Celia, who’s spent decades refining the process. And yes, her little dog is apparently part of the legend too.
What sets El Jet apart, especially for a new name on the shelf, is how much attention they’ve paid to the details. The agave is slow-cooked, double-distilled, and for the Reposado and Añejo, aged in used American white oak whiskey barrels from Kentucky. It’s a small-batch operation, and that care shows up in the way each bottle drinks.
Here’s how the lineup breaks down:
El Jet Blanco
Clean and bright with a little edge, the Blanco doesn’t shout … it just shows up ready. Made to be sipped or mixed, it’s smooth enough to enjoy on its own but still has that pop of pepper and citrusy lift you want in a proper margarita. There’s a subtle honeyed note that makes it feel a little more dialed-in than most fresh tequilas.
El Jet Reposado
This one spends about six months in whiskey barrels, which gives it a slightly smoky, toasted character. It’s still got the agave brightness, but there’s a softness too … think butterscotch, light caramel, and something just a bit campfire-y. Good in a cocktail, but better neat.
El Jet Añejo
A year of barrel rest mellows things out here, and what comes through is rich, easygoing, and a little more contemplative. There’s vanilla and orange peel, plus a quiet smokiness that doesn’t try too hard. It’s the kind of pour you can settle into.
El Jet isn’t trying to reinvent tequila, but it’s definitely doing its own thing. If you’re the kind of drinker who enjoys spotting up-and-coming brands with strong roots and a slightly different angle, this one’s worth checking out … especially while it’s still flying a little under the radar. Just in time for National Tequila Day, too.
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