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There’s holiday sparkle, and then there’s Woodford Reserve sparkle. This year, the iconic Kentucky distillery is bringing a touch of runway glamour to the whiskey aisle with a stunning new limited-edition holiday bottle designed by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian.

Yes, you read that right … Woodford Reserve has teamed up with high fashion. And honestly? It’s a match made in cocktail heaven.

O’Neill’s design captures everything we love about the season … cozy nostalgia meets timeless elegance. The label features a soft sage-green backdrop, a delicate garland stripe of winter berries, and alternating stars that shimmer just enough to make your bar cart feel fancy. There’s even a subtle candy-stripe nod to holiday wrapping paper, the kind that makes you smile before you’ve even opened the gift.

“For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift … precious and celebratory,” says O’Neill. And that’s exactly what it is, a gift that looks as good as it tastes.

It’s also the first time Woodford Reserve has collaborated with a fashion designer, and according to Master Distiller Elizabeth McCall, the result is pure class. “This elegant bottle will immediately elevate any holiday party,” she says. We believe it … even if your “party” is just you, a playlist of Bing Crosby classics, and a perfectly balanced Old Fashioned.

The one-liter 2025 holiday bottle retails for $49.99, available in stores nationwide and online at shop.woodfordreserve.com