Awards season is here, and with it comes the perfect excuse to dress up, turn up the volume, and celebrate the artists who bring culture, sound, and style to the global stage.

Whether you’re lucky enough to score an invite to a glamorous watch party or you’re hosting friends at home with the TV turned loud, Buchanan’s has a new way to elevate the moment … one that blends whisky tradition with modern Latin energy.

Enter Buchanan’s Green Seal, the newest and most premium expression from the iconic Scotch whisky house, and the bottle being championed this season by Grammy-winning Latin superstar Rauw Alejandro.

A Whisky That Celebrates Culture

Buchanan’s has long held a special place within Latin communities, and Green Seal leans fully into that legacy. Designed as a celebratory, statement-making whisky, Green Seal puts pride, cultural identity, and togetherness at the center of the experience … making it a natural fit for nights that honor Latin artists and their influence on music and pop culture.

For Rauw Alejandro, the partnership is personal. Beyond awards season appearances, Buchanan’s Green Seal is his whisky of choice for celebrating milestones with his inner circle … a spirit meant to be shared, toasted, and enjoyed in moments that matter.

That ethos carries straight through to the bottle itself. Green Seal is positioned as a luxury offering within the Buchanan’s lineup, created for special occasions and elevated celebrations, whether that’s music’s biggest night or a win worth remembering at home.

The Cocktail: “Rauw Alejandro’s Buchanan’s Green Seal Signature Cocktail

To mark the moment, Buchanan’s and Rauw Alejandro introduced a signature cocktail that’s refreshingly simple, modern, and effortlessly cool … just like the artist himself.

Inspired by tropical flavors and late-night celebrations, the Green Seal Signature Cocktail lets the whisky shine while adding a subtle, refreshing twist.


Rauw Alejandro’s Buchanan’s Green Seal Signature Cocktail

Serves: 1
Glassware: Champagne Flute

Ingredients:

  • 1.5 oz Buchanan’s Green Seal
  • 1.0 oz Coconut Water

Preparation:

  1. Chill a Champagne flute.
  2. Pour in Buchanan’s Green Seal.
  3. Top gently with coconut water.
  4. Serve immediately and toast to the moment.

The result is light, elegant, and unexpectedly smooth … perfect for sipping during an awards show, a pre-party, or a low-key celebration that still calls for something special.

Where to Find It

Buchanan’s Green Seal is available at retailers nationwide and online via ReserveBar, with a suggested retail price of $99.99. It’s positioned squarely as a special-occasion bottle … one meant to be opened when the music hits, the speeches start, and the celebrations begin.

Final Sip

With Buchanan’s Green Seal, whisky steps confidently into the spotlight alongside music, culture, and modern Latin artistry. Whether you’re raising a glass to your favorite performer, hosting friends for an awards-night watch party, or simply celebrating a win of your own, this is a bottle, and a cocktail, that knows how to bring the ritmo.

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