There’s a certain vibe that comes with a late afternoon round of golf … you know, the relaxed competition, the good company, and maybe a celebratory drink waiting at the 19th hole.

Now Mount Gay Rum is leaning even further into that lifestyle with a fresh new partnership alongside Devereux Golf, and honestly, it feels like a pretty natural fit.

The two brands just unveiled the limited-edition Mount Gay x Devereux Golf Course Collection, a capsule lineup designed for golfers who appreciate tradition but aren’t afraid to loosen the dress code a little. Think performance polos, relaxed tees, hats, golf bags, and accessories that look just as comfortable on the course as they do hanging out afterward with friends and cocktails in hand.

The collection pulls inspiration from Mount Gay’s deep roots in Barbados and its long-standing connection to sailing culture. Rich reds, ocean blues, and warm golden tones give the lineup a sun-soaked Caribbean energy, while the overall design keeps things modern and wearable. It’s golf apparel without the stiff country club attitude … which happens to line up perfectly with Devereux Golf’s whole philosophy.

For the past few years, Mount Gay has quietly built a strong presence in the golf world, serving as the official rum of several major PGA Tour events, including The Genesis Invitational, RBC Heritage, Travelers Championship, and The CJ Cup Byron Nelson. This new collaboration feels like the next step in embracing the evolving culture around the sport.

Mount Gay global brand director Paige Parness described the partnership as a natural extension of the brand’s connection to both sailing and golf, noting the shared lifestyle and aesthetics between the communities. Meanwhile, Devereux co-founder Robert Brunner said the collaboration came together because both brands value authenticity, heritage, and a willingness to push culture forward.

And that really is the sweet spot here. Golf has changed a lot over the last decade. The game has become younger, more social, and a lot less rigid, and brands like Devereux have helped drive that shift. Pairing that energy with Mount Gay’s 320-plus years of rum-making history creates a collaboration that somehow feels both classic and current at the same time.

The collection ranges from $38 to $154 and is available now while supplies last through Devereux Golf.

You can also learn more about Mount Gay Rum and its lineup of Barbados rums, including Eclipse, Black Barrel, XO, and the Single Estate Series.

Just don’t be surprised if your next golf outing suddenly feels a little more tropical.

Leave a comment

Trending