If you remember when velour tracksuits, rhinestones and anything with a little sparkle were considered perfectly acceptable everyday fashion, Crown Royal and Juicy Couture have a bottle for you.
The two brands have teamed up for a new limited-edition collection that gives Crown Royal’s famous whisky bag a very Juicy Couture makeover. Think iconic purple bag, but swap in colorful velour, rhinestones and a little early-2000s attitude.
The collection features three Crown Royal flavored whiskies: Regal Apple, Peach and Blackberry. Each gets its own custom colorway inspired by the flavor, with the familiar Crown Royal bottle tucked inside a redesigned Juicy Couture bag.
And yes, they went all in on the details.
The packaging includes a heart-shaped cutout that lets you see and even feel the velour bag inside. It’s the kind of packaging that may have you keeping the bag long after the bottle is empty… which, depending on your relationship with Crown Royal bags, may not be a particularly difficult decision.
The important part for whisky drinkers is that the collaboration is strictly a makeover on the outside. The whiskies inside remain unchanged, so if you already know and enjoy Crown Royal Regal Apple, Crown Royal Peach or Crown Royal Blackberry, you’re getting the same flavored whiskies with a considerably more dressed-up wardrobe.
The timing seems pretty perfect. Y2K fashion has been making its way back into closets for a while now, and Juicy Couture has become one of those brands that instantly takes you back to a very specific era. Add Crown Royal’s signature purple bag to the mix and you’ve got a collaboration that feels more like a collectible than something you simply pick up at the liquor store.
The Crown Royal x Juicy Couture collection is expected to hit select retailers nationwide this month, with a suggested retail price of $24.99. As with most limited-edition releases, it will be available while supplies last.
And apparently this is just the first drop. Crown Royal and Juicy Couture say additional releases, experiences and surprises are on the way.
So, whether you’re buying a bottle for the whisky, the nostalgia or simply because you never really got over velour… this one is going to stand out on the shelf.
And somewhere, circa 2003, a rhinestone-covered flip phone is probably ringing.






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